In 2003, our founder Wendy Strgar faced a problem many women know all too well: intimacy that had become painful after having children. Traditional lubricants only made things worse, and when she looked into why, the research confirmed what her body already knew. Most conventional products aren't formulated with the female body in mind. They disrupt the vaginal microbiome, strip away natural defenses, and increase the risk of infection.
Wendy's mission became clear: to understand the vaginal microbiome to develop products that support what it needs. She met with scientists and healthcare experts, immersed herself in research, and got to work building something better. In 2004, Good Clean Love introduced Almost Naked® personal lubricant, creating the first better-for-you itimacy product.. It was the first step towards a portfolio of sexual wellness and feminine hygiene products that set a new gold standard of intimate care for women.
Over twenty years later, our original mission hasn't changed. Today, Good Clean Love is still a sex-postive, women-led company with leaders who bring that same lived experience and scientific curiosity to everything we make.
